2017-2019; Various festivals

Guitar Center brings a unique, behind-the-scenes look at festival gear, as told by artists themselves, at major U.S. music festivals, incl. Coachella, SXSW, KAABOO Del Mar, Afropunk, Moogfest + more.

My Role: Content & Artist Management

Aligned with festival marketing teams for concepting + cross promotion; Created and maintained schedules of artist interviews and performances for coverage; Connected with artist management teams to schedule interview times; Conducted audio interviews backstage; Captured Instastory content; Created, coded and posted final interviews to Guitar Center’s blog site

Brand Initiatives: Connect with broader audience, including musicians + fans of trending musicians; Make note of popular gear out on the festival circuit; Provide Guitar Center’s unique perspective of connecting with artists on their gear specifically