2020-2021; Las Vegas, NV

Classic Specs partners with lifestyle influencers on the Spring 2021 #ClassicCreatives campaign, showcasing best-selling and newly-released frames.

My Role: Influencer + Content Management

Identify key audience segments for millennilal/Gen X eyewear consumers. Source, contact and contract 20+ influencers in Spring 2021 campaign. Provide marketing copy and creative direction to email and web teams for promotional rollout.