Spring 2019; Hollywood, CA

Guitar Center hosts She Shreds Magazine founder Fabi Reyna and five guitarists for an in-store panel conversation about pushing boundaries in modern music culture. Panelists included Yuna, Lydia Night (guitarist for The Regrettes), Francesca Simone (guitarist for Beyonce), Gothic Tropic (guitarist for Beck), and Yvette Young.

My Role: Content, Social Media & Artists

Reached out to secure artists for panel, including concept pitch + payment negotiation; In charge of invite list, which included key influencers, artists and press; Created a Q&A-style Instastory content piece to supplement event coverage; Live-Tweeted event; acted as Artist Liaison day-of between artist teams and management

Brand Initiatives: Foster conversation about women in music; support Guitar Speciality Guide initiative; invite key influencers, artists + press to join in conversation